What is Content Marketing

Content is a broad term that covers blogs, infographics, videos, emails, e-books, social media status updates, and, above all, the text on your site. Content is everywhere, but it takes various forms.
For this reason it is important to adjust your marketing strategy to include also the consideration of web content objectives- the content, which should be coherent, authentic and original (a content which has never been published before), and, which is essential – understandable and well-adapted to your target group.

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content marketing benefits

Why do you need Content Marketing?

Every customer searching for a suitable product/service, is also looking for valuable information that would provide the answers to all of their product/service-related questions. Here comes the Content Marketing, designed to meet the customers’ needs for information about the product or service.
Our experts can help your organization in establishing and achieving all strategic Content Marketing goals specific for your industry sector.

How can Content Marketing help you increase the number of customers?

Content Marketing is a broad field, focused on building organization’s positive online image by generating valuable content (in various forms). It helps to build the authority and awareness of a given product/ service or a brand. Creating good content that your audience could be searching for (depending on the sector), with original and suitable service or product description, can encourage your audience to make a purchase. Content Marketing can also complement digital marketing which has its limitation, because it is technology-based. At the same time, valuable content enriches the marketing actions and allows you to develop a coherent plan of shaping your organisation’s online image.

Increase sales with Content Marketing

Studies show that the consumers who are looking for a given product/service are mainly driven by opinions, reviews and positive image. This is the role of Content Marketing – providing unique content that effectively describes your product or service, increasing chances for sale.

impact of content marketing for sale

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Our offer:

We help our Clients to create a coherent Content Marketing strategy, most effective for their organisation. We can guarantee you comprehensive advice with consideration of your business development.
Example of Content Marketing strategy:

  • Analysis of your company business environment
  • Adoption of relevant Content Marketing channels: video, e-books, blogs, webinars, case studies, rankings, etc.
  • Creating and publishing the content in social media, including: Facebook, Twitter, Google+, LinkedIn, YouTube and more
  • Verification and analysis of actions effectiveness
  • Recommendations for further improvement



We adapt company content strategy to your company environment and your own expectations, because we know there is no one perfect method, and each project should be treated separately.


Our copywriters and other experts create content based on the guidelines that were established during project strategy development. The content might include: blogs, white papers, expert articles, infographics, case studies, reviews, videos, and more.


We have established permanent cooperation with blogs and digital publishing platforms. Our copywriters create expert articles that we distribute to the most respected content publishing channels, to increase your business awareness.


We realize how important it is to keep the content is up-to-date, therefore we make every effort to prevent the articles from losing their value. We know what is the value of articles with history from SEO point of view - this is why instead of removing the articles, we make updates.

Increase in keyword rankings

Increase in organic traffic (SEO)

Increase in search engine top 10 ranking

Increase in time spent on the website

Clients testimonials

We offer a wide range of services related to such areas as websites and online shops design for SEO and in accordance with the highest standards of usability and user-friendliness, Pay Per Click (AdWords) campaigns, affiliate marketing, websites audits, social media optimisation or organizing personalised e-mail marketing campaigns.

  • Penguinbehaviour team prepared a comprehensive solution for our business - they created a website, prepared the content and visual identification. Their unique content surprised us with its high quality. They are professionals, always prepared and eagerly providing advice and guidance.

    Piotr Olkowski
  • We recommend Penguinbehaviour internet agency as a reliable business partner who comprehensively supports our company in search engines marketing, creating our law office image and online visibility from scratch.

    Jacek Przywóski
    Jacek Przywóski
    Associate in the Aquila & Przywóski Law Offfice

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