Conversion rate optimization

In the online marketing, conversion rate optimisation is a method of increasing the percentage of website visitors that take specified actions (which can include subscribing to a newsletter, downloading a file, making purchase) while minimizing the costs.
Conversion rate optimization is an ongoing process which should be subject to continuous improvement. This optimization technique is gaining in popularity because it is seen as a way to increase profits without raising online advertising costs.



conversion rate optimization


What is conversion?

Conversion is a user action (your potential client) taken as a result of advertising campaign. The conversion may include the following actions:

PURCHASE


GOING TO SPECIFIC SUBPAGE


REGISTRATION


DOWNLOADING A FILE/ DOCUMENT


RECOMMENDATION TO ANOTHER PERSON


CLICKING ON THE LINK


what is conversion



What is a conversion rate optimization?

Conversion rate is the optimization that results in generating greater number of clients from the target group of our greatest interest. Conversion optimization causes that the clients are more willing to use our services.
By optimizing and improving the conversion rate we can improve our business performance without increasing the budget for online promotion purposes.



How to optimize your conversion rate?


WEBSITE USABILITY

Broadening your client base and increasing conversion ratio is possible with a website that follows the usability principles

1

Content OPTIMIZATION

We create optimized content for websites and landing pages to encourage potential clients to behave the way we want

2

WEBSITE OPTIMIZATION

We put special emphasis on optimisation of both the home page and the subpages. In the eCommerce, it is essential to improve the entire purchasing process

4

A/B TEST

We provide our clients with advanced A/B testing designed to identify the best solutions for specified website area, online store or landing page

5


How do we work?

  • We need to know your company and your business objectives to be able to develop the best strategy for conversion ration optimisation.
  • Optimizing the conversion ratio with the use of A/B testing based on detailed data and further improvement of User Experience allows us to constantly improve the conversion ratio which should result in organisation development and increased revenue.
  • We analyse the our tests results to check if our assumption are correct. If the statistic results are achieved and our hypothesis is correct, we are effectively supporting the sale process and our clients online development.


methods of conversion rate optimization



Clients testimonials


Our offer comprises a wide range of services related to areas such as website and online store design for SEO, built in accordance with the highest standards of usability and user-friendliness, Pay Per Click campaigns (AdWords), affiliate marketing, website audits, social media optimisation and providing personalised e-mail marketing campaigns.


  • Penguinebhaviour employees have shown us how should a professionally prepared AdWords campaign look. The have conducted numerous tests on a given target group. Thanks to the changes in our online visibility, we have substantially increased our profits.

    Magdalena Sokołowska
    Magdalena Sokołowska
    Aquila Capital Investment
  • Wroclaw internet agency Penguinbehaviuor have optimised our online activities, allowing us to increase our brand awareness among internet users. Although we decreased the marketing costs, we still receive more inquiries about our services.

    Małgorzata Wrońska
    Małgorzata Wrońska
    Exova BM TRADA


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