Search Engine Optimization

Search engine optimization is a process designed to influence website visibility in the organic (free/natural) search engine results (Google, Bing, etc.).
Nowadays, SEO strategies often become an integral part of the overall organisation marketing strategy. This results from interpenetration of all marketing channels.
Optimizing a website for SEO is not just a one-time effort of Penguinbehaviour experts. We are constantly working on the content quality, website code transparency, and the page usability and functionality. We believe that only an intuitive and highly substantive website can generate profits for a company and account for the company online growth.
SEO Optimization means the adaptation of the website to requirements of both the search engine and its users. Only in this way it will be possible to increase the website traffic which can in turn improve the company sales.

Search Engine Optimization


As experts in SEO field and project management we have documented experience in development and management of effective, long-term profit oriented marketing campaigns

SEO consulting

Our experts offer their knowledge and experience to solve even the most complicated issues related to search engine visibility (removing filter, technical SEO, content development)

Content development
and optimisation

Taking necessary measures to create valuable, original content, fully optimised to meet search engines requirements

and competition analysis

We analyse and select the most suitable key phrases that best fit your company profile. Your competition online activities are dissected to find the clues allowing us to outrun them in the search engine results

Link Building
and promotion

The number and quality of links directing to your website is going to be increased, raising the potential of your website from the perspective of the search engine. The quantity and quality of links is just as equal as a valuable, unique content

Take your business to the next level!

We are able to increase the website visibility in the search engine which generates heavier website traffic. This gives the opportunity to grow your business. The knowledge offered by our technical and copywriting staff allow to accomplish even the most advanced internet projects that require interdisciplinary knowledge in various marketing fields and IT support.

Website analysis

At first, we analyse clients’ website for its usability, compliance with search engine requirements, accessibility and user-friendliness, and then, step by step, we implement improvements necessary for SEO, in order to adjust website internal structure and backlinks number and quality, to further online marketing activities.

how to make effective seo

seo audit

On-Page & Off-Page optimization

Website optimisation consists of a detailed audit of internal website structure for web crawlers that index the search engines, and implementation of improving actions resulting from the SEO audit. Purpose of the crawlers is verification of the website quality according to an algorithm (known only to developers) and making a decision about the sequence in the search engine results page (SERP). Based on our experience and the tests repeatedly conducted in the SEO business, we adapt the website content according to the guidelines for webmasters, and implement our own solutions.
The purpose of the on-site and off-site optimisation is maximizing the client’s website traffic, as this is the only way to boost the website sale potential and its continuous development. A search engine, despite strenuous efforts, is still just a robot, and with adequate optimisation (including h1-h6 headings, using titles and crossheads, meta tags, search engine friendly URLs, unique content and correct matching of keywords, images and „alt” tags, internal linking, correct redirection, website loading time, site maps) we will be able to point out that a given website should be displayed in the results to the question submitted by the user.


Before we begin to optimise the website for search engine, we must first find out what are the effects and results that our client would like to achieve with SEO marketing. We make every effort to fully explain what online positioning is and what are the consequences.


We focus on maximizing the effectiveness of the choice of keywords, (brand phrases, long tail and highly competitive phrases), so that they generate traffic than can bring actual sale or other forms of profit our client expects


We perform effective actions inside the website structure, to improve its position in the search engine


For SEO, link building is just as important as the content. We take actions aimed at increasing the quantity and quality of links to our client's website


Every positioning process is concluded with a thorough analysis of performed actions. For the effective methods, we draw conclusions and increase their performance, for the less effective ones, we improve the processes to maximize the effects



Nearly 85% of websites can be found with search engines


almost 96% of users view only the first page of the search results (only 4% go to the next pages). If you are not in the Top 10 search results, most of potential customers will not even know that you exist


SEO gives the opportunity to adjust the keywords of your interest to the queries made by potential customers


studies show that most internet users believe more in the natural, organic search results than in the paid AdWords


systematic positioning and user-friendly website can increase traffic on your website


Properly optimised website and effective link building make the page more user-friendly and profitable for the organisation


Our offer comprises a wide range of services related to areas such as website and online store design for SEO, built in accordance with the highest standards of usability and user-friendliness, Pay Per Click campaigns (AdWords), affiliate marketing, website audits, social media optimisation and providing personalised e-mail marketing campaigns.

  • The assistance of Penguinbehaviour was mainly concentrated on SEO audit which demonstrated the most important aspects of preparing website content for search engine optimisation.

    Jacek Przywóski
    Associate at Aquilla & Przywóski Law Office
  • Thanks to cooperation with Penguinbehaviour, including SEO services and AdWords, our website gained new quality which allowed us to develop at impressive rate

    Renata Galej
    Vice-chairman of the Board – AQP Sp. z o.o.

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